The Difference Between a Lister vs Verifier vs Project PIC
In a traditional co-broking environment, these roles are often blended, misunderstood, or performed unconsciously by the same person.
However, in an ACN (Agent Cooperation Network) model, clarity of roles is essential for efficiency, fairness, accountability, and predictable closing.
There are three distinct roles surrounding listings:
Lister — brings the opportunity into the network
Verifier — confirms the listing is valid, authorised, and workable
Project PIC — manages information flow, coordination and project enablement
All three roles contribute value, but each creates value in a different way.
1. The Lister – Opportunity Originator
The Lister is the person who sources, secures, and submits a property listing to the ACN.
Primary Purpose
To bring real market opportunities into the ecosystem.
Core Responsibilities
- Prospect owners and secure listing appointments
- Explain selling process, pricing, and expectations
- Collect photos, property details, tenancy info, conditions
- Submit listing to Verifier for validation
Value Created
Supply creation — without listings, there is no market.
2. The Verifier – Integrity & Governance Gatekeeper
The Verifier is the neutral role responsible for ensuring the listing is real, authorised, valid, and market-ready before and during collaboration.
Primary Purpose
To protect the ACN from wasting time, effort, and reputation on listings that cannot legally or commercially close.
Core Responsibilities
- Validate ownership, authority, appointment type & expiry
- Confirm pricing logic and documentation completeness
- Classify listing risk and set monitoring schedule
- Re-validate periodically and remove stale or dead listings
Value Created
Risk reduction and ecosystem protection.
3. The Project PIC – Communication & Coordination Hub
In Malaysia, Project PIC refers to an appointed agent responsible for coordinating project-related communication and operational support between developer (or main project marketer) and all selling agents.
Primary Purpose
To ensure agents receive accurate, timely, and consistent project information to enable smooth selling.
Core Responsibilities
- Conduct or coordinate project briefings & FAQs
- Share latest unit availability, pricing, and campaign updates
- Provide marketing materials (brochures, videos, floor plans)
- Guide case submission process & required documentation
- Escalate questions to developer and relay answers
Value Created
Information clarity, consistency, and sales enablement at scale.
Side-by-Side Comparison
| Category | Lister | Verifier | Project PIC |
|---|---|---|---|
| Core Function | Sourcing | Evaluation & governance | Information & coordination |
| Focus | Opportunity | Accuracy & feasibility | Enablement & clarity |
| Timing | Before ACN entry | Before & during ACN | Throughout project |
| Perspective | Growth | Risk | Support |
| Bias Level | High | Zero (Neutral) | Medium |
| Output | Listings | Approved listings | Informed agents |
Can Roles Be Combined?
| Combination | Allowed? | Notes |
|---|---|---|
| Lister + Verifier | Not recommended | Conflict of interest, risk of biased approvals |
| Lister + PIC | Yes | Common in project marketing teams |
| PIC + Verifier | Yes (case-based) | Acceptable especially for developer-projects with uniform documents |
Key rule:
Combine roles only when documentation certainty is high and risk is low.
Examples where PIC + Verifier makes sense:
Standardised developer projects with uniform SPA/LO requirements
Centralised documentation controlled by developer or master agent
Examples where separation is strongly preferred:
Subsale listings with unique documentation
Multi-owner, disputed, inherited, or complex legal cases
Luxury / bespoke / non-standard properties
Final Understanding
Lister = Creates supply
Verifier = Protects quality
Project PIC = Enables sales flow
All three contribute to a trustworthy, efficient, scalable cooperation system, but each in different ways.
When these roles are clear, respectfully recognised, and properly compensated, ACN becomes fair, fast, and professional — not chaotic, emotional, or luck-based.
