ACN Has No Fixed Roles — Only Functions Your Market Demands

ListingMine Academy | ACN Architecture, Agency Design & Market Adaptation

Most Malaysian agents grew up with only two “team structures” in mind: 4–3–3 (Leads → Caller → Closer) or 4–4–2 (More callers, more closers)

These are not rules. They are old habits from a time when agencies ran on WhatsApp, not workflows.

The Truth: ACN was never meant to be a fixed 10-role structure. ACN is a function-based operating system—adaptable, modular, and governed by software, not tradition.

If 4–3–3 is a “formation,” ACN is the entire stadium, scoreboard, and referee system.

1. ACN = Functions, Not People

The biggest misconception: “ACN has too many roles.”

No — ACN has functions, not mandatory headcount.

A function is a task.

A role is a person.

One person can hold five functions. Or five people can hold one function each. It depends on your agency size, market needs, and deal volume.

A title is rigid. A function is flexible. When markets shift, titles break. But functions can be reassigned, merged, or removed instantly.

2. The Market Dictates the Design (Not Theory)

The power of ACN is not the original 10 roles. The power is the ability to create micro-functions instantly to solve real market friction — because ListingMine can execute any structure you design.

Here are examples of optional ACN functions that agencies activate on-demand:

A. Foreign-Buyer Concierge (Tour Guide)
Tasks: Airport pickup, Banking assistance, School introductions, MM2H paperwork.
Why: High-value foreigners need logistics, not just viewings.
B. Renovation & Defects Specialist
Tasks: Defect inspection, ID quotations, Move-in coordination.
Why: Turns a normal transaction into a turnkey service.
C. Loan Stabilizer
Tasks: LO follow-up, DSR pre-check, Banker coordination.
Why: Prevents cancellations caused by slow banking.
D. Legal Liaison
Tasks: SPA clarifications, Tenancy negotiations, Inventory list disputes.
Why: Saves closers from wasting time on legal arguments.
E. Interpreter / Language Bridge
Tasks: Chinese, Arabic, Korean, Japanese translation.
Why: Removes communication barriers instantly.
F. Content Presenter / Media Strategist
Tasks: Unit reels, TikTok walkthroughs.
Why: Social media is now a core demand-generation engine.
G. After-Sales Manager
Tasks: Utility changeover, Handover appointment.
Why: Enhances branding and buyer retention.
H. Developer Liaison
Tasks: Handles booking systems, Tracks rebates & promotions.
Why: Vital in new project launches.

These functions are not “extra staff.” They are extensions of your agency’s capability — deployed when the market demands, removed when it no longer does.

3. Expansion or Contraction — ACN Evolves With You

ACN is a living organism. It expands during high volume, contracts during slow seasons.

Scenario A — Market Slows
Context: Lower transaction volume → you don’t need a dedicated Key Holder.
Solution: Merge Key Holder into the Lister role.
Scenario B — Market Booms
Context: Closers are overwhelmed with viewings.
Solution: Split into First-View Agent + Closing Agent + Viewing Support.
Scenario C — Foreign Buyer Surge
Context: Sudden influx of China/MM2H buyers.
Solution: Deploy a Foreign-Buyer Concierge function for 3 months.
Scenario D — New Project Launch
Context: Thousands of leads drop in.
Solution: Add Loan Advisor + Developer Liaison + Hotline Agent.

There is no fixed number of roles in ACN. There is only the correct configuration for this month, this market, this agency.

4. Why ListingMine Is the Engine Behind Functional ACN

Role flexibility is impossible without software governance. Otherwise, contribution becomes political and chaotic.

ListingMine enables ACN to operate like a precision machine:

Create unlimited functions
Add/remove/rename roles anytime
One person can hold 1 or 10 functions
Automatic commission splitting
Automatic timestamped contribution logs
Full audit trails
Governance without politics

Your job: Design the structure that fits your agency.

ListingMine’s job: Execute it flawlessly.

Think of ListingMine like Excel:

Excel doesn’t tell you how to run finance.

It provides a framework so you can build the model you need.

Same with ACN.

5. Summary: ACN Is Not a Formula — It Is a Design Language

Most agencies are trapped in rigid formations (4–3–3, 4–4–2) because they rely on brute force instead of workflow architecture.

But ACN is different:

Roles are optional.
Functions are modular.
The structure is customizable.
Contribution is tracked automatically.
The system evolves as the market evolves.

As the property market changes, ACN adapts instantly. Today’s optional roles may become tomorrow’s essential roles. Tomorrow’s roles may disappear entirely.

The agency that wins is the one that can adapt fastest.