Female Agents Have the Edge in Doing Short Videos
Short-form videos (e.g., 30-90 seconds for Instagram Reels, TikTok, YouTube Shorts) are all about connection, authenticity, emotion and fast engagement. Given that, it stands to reason that female agents may bring certain natural advantages. Here’s how and why.
1. Strong relational communication style
Research in the field of gender & communication has found that many women tend to engage more in what’s called “relational talk” — communication focused on building connections, sharing experiences, showing empathy and using concrete examples.
In the world of short videos, that’s gold: viewers often stop scrolling when they feel something, identify with someone, or see a genuine face behind the message.
For example: a female agent might say, “When I first moved into my own home, I was nervous about the inspection process too…” and instantly that creates a personal connection. In contrast, a purely factual, distant pitch may struggle in short-form where attention spans are short.
2. Visual expressiveness & non-verbal cues
Beyond words, non-verbal and visual cues matter. Research shows that women often use a broader set of relational cues (smiling, eye contact, expressive tone) and tend to build rapport in ways that resonate visually.
In video, especially short ones, those non-verbal signals can amplify authenticity — the viewer feels “someone like me is speaking to me.” That helps in building trust quickly.
3. Authenticity and storytelling advantage
Short-form video thrives on authenticity: behind-the-scenes, human moments, personal stories. Female agents often are very comfortable leveraging narrative, vulnerability or relatable moments (balancing work & life, first-home memories, family stories) in ways that viewers find approachable.
Even if this is a generalisation, the skills of telling a story, weaving a personal reference, showing empathy — all of which many women bring to client-facing roles — translate well to short videos.
4. Audience alignment & social proof
Depending on the industry (for example, real estate, insurance, lifestyle services), a large share of decision-makers (or key influencers) may be female, or people looking for a “trustworthy vs. pushy” experience. A female agent making personable videos may align well with what many clients subconsciously look for: someone they can relate to, someone who listens, someone who communicates clearly.
5. Platform trends favour personalities
Platforms like TikTok, Instagram Reels or YouTube Shorts reward creators who show up, are consistent, use face-time, and show the behind-the-scenes. Female agents who embrace showing their voice, their face, their story can gain an edge because the algorithm favours human connection over corporate scripts.
How to leverage this edge effectively (for female agents)
Having the “edge” is one thing; using it purposefully is another. Here are some actionable tips.
Tip 1: Embrace the “you-and-me” angle
Instead of “Here’s what I offer,” try “Here’s how I felt when I first…” or “Here’s the one thing most first-time buyers don’t realise…” It positions you as a peer who empathises with the viewer. Use a friendly, conversational tone. Keep the camera tight on your face or you walk through something relatable.
Tip 2: Show behind-the-scenes & process
For example: a quick 45-second clip of you prepping for a viewing, choosing signage, chatting with a client (with permission). Viewers love to see real life. It humanises the agent, builds trust. Add short captions or overlays: “5 minutes before showing…” with a genuine smile or a quick tip.
Tip 3: Use visuals of connection
Eye contact with camera, warm tone, encouraging smile. If it’s appropriate, show yourself interacting (with clients, with kids, with the home) to build a sense of trust and relatability. Because you’re on video, make sure lighting is decent, sound clear, and you’re in a setting that feels authentic (not too polished, unless that’s your brand).
Tip 4: Keep it tight & value-packed
Short-form means every second counts. Lead with “The one question I get asked most by new homeowners is…” or “3 things I wish I knew before selling…” Then deliver. End with a soft call-to-action (“DM me your question” or “Comment below if you want the checklist”). Also, captions matter because many views sound off.
Tip 5: Use your unique voice / brand
Don’t try to mimic generic agents. Bring you — your humour, your story, your strengths. Maybe you’re the agent who’s a parent too, so “As a busy parent I know you need weekends free…” That authenticity adds competitive advantage. And since your style might naturally emphasise empathy and relationship-building, lean into that. Showcase client stories (with permission), testimonials, real outcomes.
Tip 6: Post consistently & adapt
Consistency builds recognition. Short videos don’t need oversized production — your phone camera, good lighting, clear audio will work. Track what works (views, comments, shares) and refine. Because female agents often have strong interpersonal skills, use comments to engage: reply, ask questions, build community.
