If One Influencer Can Outsell 50 RENs, The Problem Isn't Skill — It's Your System
There is a strange, uncomfortable truth in the Malaysian property market: A public figure who doesn't know the difference between freehold and leasehold can outsell 50 trained RENs.
Not because they are better negotiators. Not because they know more about property. Not because they understand land law, loan structures, or title defects.
They outsell because real estate is no longer a “super-agent” business. It is a cooperation business — and systems determine the winner.
This is the observation no one wants to admit, but everyone can see. The "Super Agent" era is ending. The ACN (Agent Co-Broking Network) era has begun.
1. The Myth of the “Super Agent”
For the last 20 years, agencies have operated on a "Hero Model." We train rookies to be superheroes. We tell them:
“You must be a marketing expert. And a sales expert. And a loan consultant. And a legal advisor. And a content creator. And a customer service manager.”
This is a broken model. It is effectively impossible for one human being to be world-class at all these skills simultaneously.
If they are chasing leads, they are not closing deals.
If they are processing loans, they are not meeting clients.
If they are filming videos, they are not doing admin.
The "Super Agent" model has a hard ceiling. An individual has only 24 hours. Once they hit that limit, their income stops.
2. The Power of ACN (Cooperation Over Heroism)
Now, look at the ACN model. ACN acknowledges a simple economic truth: Specialization creates speed.
In an ACN environment, we don't ask one person to do everything. We break the transaction into cooperative roles:
The Connector: Brings the traffic and leads.
The Closer: Handles the viewing, negotiation, and closing.
The Processor: Handles the backend, loans, and admin.
When these three people cooperate, they don't just add up to "3 agents." They multiply their output. They can handle 10x the volume of a single "Super Agent" because nobody is switching contexts. Everyone stays in their zone of genius.
3. The Influencer Is Proof That Cooperation Works
This brings us back to the public figure. Why do they outsell the experts?
Because their lack of skill forces them to cooperate. An influencer knows they cannot explain a SPA. They know they cannot process a loan. So, they are forced to focus purely on Traffic (The Connector) and pass the rest to an operational partner (The Closer/Processor).
By default, they are operating in an ACN model. The veteran REN, meanwhile, is trying to generate the lead, drive the car, do the viewing, negotiate the price, and chase the banker—all alone.
The Influencer wins not because they are smarter, but because their model is superior. Traffic plugged into a system beats knowledge sitting alone.
4. Why Agencies Must Embrace ACN to Grow
Many agency leaders are still obsessed with finding "Super Agents." They look for that one "Top Gun" who can do it all.
This is a strategic mistake. "Top Guns" are rare, expensive, and hard to retain. Systems are scalable.
If an agency adopts the ACN model, they stop looking for superheroes and start building a machine.
You can recruit people who are just good at networking (Connectors).
You can recruit people who are just good at closing (Closers).
You can recruit people who are just good at details (Processors).
You plug them into the ACN infrastructure, and suddenly, average people produce superstar results.
5. The Future Is Not Solo — It Is Shared
The market has become too complex for solo players.
- Digital marketing is too hard to master alone.
- Loan compliance is too strict to navigate alone.
- Customer expectations are too high to manage alone.
The "Super Agent" is dying because they are exhausted. The ACN model is winning because it is efficient.
The Lesson for Agency Leaders: Public figures are not the main point. They are simply the clearest evidence that Cooperation > Isolation.
Stop trying to train one person to be a 10/10 at everything. Start building an ACN system where three 7/10s can cooperate seamlessly to deliver a 20/10 result.
That is how you beat the market. That is how you scale.
