Lu Lu / Submit Case Outside: The Silent Robbery
(ListingMine Academy | Pain Point Series #7)
There is a special kind of anger only agency principals understand.
It is not the anger of losing a listing.
It is not the anger of a slow month.
It is the anger of being robbed by the very people you feed.
You train them.
You support them.
You pay for their REN tags, air-con, events, platforms, laptops, pantry, coffee, electricity, and office chairs.
And then one day, you discover the truth:
They closed the deal outside.
They submitted the case to another agency.
They pocketed 100% of the commission.
And the worst part?
They smile at you the next day as if nothing happened.
The Psychology of the Lu Lu Agent
The Lu Lu agent is not stupid.
They are opportunistic.
They calculate:
"If I submit through my boss, I get 70%."
"If I submit outside, I get 100%."
To them, the remaining 30% is not your rightful share.
It is a discount they think they can skip.
The betrayal is not accidental.
It is premeditated.
This is not leakage.
This is theft wearing a polite smile.
Why It Hurts More Than Money
The true pain is not the lost RM10,000.
It is the violation of trust.
The feeling that your roof, your platforms, your systems, your brand—were used to train someone who now uses that knowledge to bypass you.
This is not a business loss.
It is a moral injury.
And it spreads.
One Lu Lu agent becomes two.
Two become ten.
Suddenly your "100-agent agency" is actually a 20-agent agency subsidising 80 silent thieves.
Why Lu Lu Happens: The Structural Reason
Lu Lu is not caused by "bad character." It is caused by bad architecture.
Traditional agencies rely on:
- trust
- culture
- monitoring
- manual reporting
- human honesty
All of which collapse the moment money appears. Agents game the system because the system is gameable.
As long as:
- deals can be hidden
- submissions can be bypassed
- documentation is optional
- processes depend on goodwill
Lu Lu will continue forever.
The Re-Architected Solution: Replace Trust With Structure
The only way to stop Lu Lu is simple:
You must make the correct behaviour the easy behaviour, and the wrong behaviour the impossible behaviour.
This is not done with motivation. Not done with speeches. Not done with punishment.
It is done with architecture.
1. ACN Role Splitting Removes the Incentive
In ACN, commission is not tied to "the agency." It is tied to roles.
Even if an agent tries to Lu Lu:
- Who verified the listing?
- Who did the photos?
- Who booked the viewing?
- Who referred the buyer?
- Who presented?
- Who negotiated?
They cannot remove these people from the workflow.
They cannot steal the whole cake because the cake is divided by proof, not trust.
A Lu Lu agent suddenly realises:
"I cannot earn more by stealing. I earn less because I lose the support structure."
2. Digital Proof of Work Makes Deals Traceable
When every lead, message, appointment, update, and viewing is recorded in a system, it becomes impossible to pretend a deal never existed.
Agents lose the secrecy required to Lu Lu. They cannot hide what is already logged.
And when the system timestamps events automatically, your audit trail becomes irrefutable.
- No more "I forgot to update."
- No more "Buyer contacted me privately."
- No more "I thought it was my own case."
3. The Ecosystem Advantage: Why Agents Won't Leave
Here is the biggest unlock.
When agents earn stable income from ACN roles (referrer, verifier, closer, etc.), they no longer want to risk being cut out.
They don't want to:
- lose their role income
- lose collaboration
- lose access to stable deal flow
- lose system support
- lose team intelligence
A Lu Lu agent is basically jumping from a salary-like ecosystem into the jungle. Most won't dare.
4. Alliance Model Removes the Need to Run Away
Even your ambitious leaders—those most likely to "chase freedom"—have no reason to Lu Lu or leave.
Why?
Because with the Alliance Model, they can:
- build their own sub-brand
- recruit their own people
- run their own operations
- grow their own revenue streams
- enjoy autonomy
without leaving your ecosystem.
You convert "internal co-broke" into "external co-broke" inside your own walls.
They feel independent.
You keep the network.
The system remains intact.
Everyone wins. Lu Lu dies.
The Brutal Truth
You cannot fight Lu Lu with speeches.
You cannot fight Lu Lu with threats.
You cannot fight Lu Lu with culture.
You fight Lu Lu with:
- systems
- structure
- workflow
- audit trails
- ACN logic
- platform governance
- role-based income
- architecture
Once stealing becomes impossible, honesty becomes automatic.
