Every agency boss knows this story. You interview 10 candidates.
All of them look promising. All of them speak well. All of them say the right things: "I’m hungry." "I’m ready to hustle." "I want to change my life."
In the interview room, everyone looks like a future Top Producer. Then they join. And reality hits you like a truck.
It doesn’t matter how many you recruit. 10? 30? 100? The math is brutally consistent:
They go inactive. They stop replying to texts. They vanish.
And right before you remove them from the system, they send the same final message: "Boss, please don’t disturb me. Just remove me from the group."
You gave them KPIs. You chased them with reminders. You created WhatsApp support groups. You forced weekly roadmap meetings. You even hired a Manager just to babysit them.
And still… nothing changed.
For years, agency bosses have blamed themselves: "Maybe our syllabus is weak." "Maybe I didn’t motivate them enough."
Stop. The problem isn’t your training. The problem isn’t your system. The problem is them.
This is the harsh reality nobody wants to say out loud: Most new agents are not hungry.
They want the outcome, but they refuse the process. They want:
But they don’t want:
This is the modern mindset: "I want to be successful… but please don’t pressure me." "I want a big income… but why must I make calls?"
They want the reward without the responsibility.
You are trying to build a high-performance business using people who have never experienced discomfort. You are recruiting people who:
You can recruit 100 people a month. You can run the best training academy in Malaysia. You can have the coolest office culture.
But the math will not change. Only 1 out of 10 is built for this.
As long as your Master Plan relies on Volume of Headcount rather than Quality of System, you will never escape this cycle. You aren't running a business. You are running an adult daycare center for people who aren't ready to work.
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