Property agents are often seen as negotiators, marketers, or matchmakers — but in reality, they do far more than what the commission covers. From chasing paperwork to managing renovations, Malaysian agents perform countless tasks for free, hoping that effort leads to a closing.
But what happens when it doesn’t?
Every time an agent agrees to “just help check something,” it sounds harmless — until you multiply it by 50 clients.
Agents routinely:
Each of these takes time, coordination, and emotional energy. Yet, unless the transaction reaches the finish line, there’s no compensation at all.
Agents justify these extra efforts by saying:
“Once this case closes, it will all be worth it.”
But in truth, many cases never close.
The agent’s hours vanish — unrewarded.
And when clients learn that agents will “help anyway,” the line between service and sacrifice starts to blur.
The Malaysian property market rewards results, not process. No one pays for effort — only outcomes.
Over time, this has created a culture where:
Its goodwill turned into a trap — a race to the bottom where everyone works harder for less.
Take these common examples:
In all three cases, the agent acts as project manager, property manager, and financial consultant — roles that in other countries are separately billable services.
Yet in Malaysia, they are wrapped into one phrase:
“Can you help me one more thing ah?”
When agents start setting boundaries — asking for management fees or service charges — they’re often met with surprise, or even offense.
But professionalism means more than saying yes. It means being clear about what’s included, what’s not, and what deserves compensation.
A simple guideline:
a) Set expectations upfront.
Clarify what services are included and what are optional add-ons.
b) Use written agreements.
Formalize arrangements for property handover, rent collection, or management.
c) Educate clients.
Explain that “free” services still cost time — and time is part of professional value.
d) Create win-win value.
Instead of rejecting requests, offer management or coordination packages at transparent rates.
Most property agents don’t mind helping — they mind being undervalued.
When every “free favour” becomes expected, it’s no longer goodwill — it’s exploitation disguised as gratitude.
Professional agents must stop working for invisible rewards. And landlords who appreciate true service should start recognizing its worth — not with promises, but with fair compensation.
Free labour may feel convenient, but it’s the fastest way to kill professionalism in real estate.
Dreaming of building your own real estate firm? The upside is real—but so is the need for ruthless financial planning. Many passionate agents don’t fail for lack of deals; they fail because they undercapitalise and misjudge cash-flow timing.
Read...
Ready to earn like an owner—without the risk of being a boss? If you’re a strong real estate producer or recruiter, you don’t need to start your own agency (and shoulder the overhead, legal exposure, and admin burden) to build a real business.
Read...Every agent dreams of passive income. Rentals and REITs are great—but they’re slow and capital-intensive. If you’re already closing deals, the fastest path to “passive” isn’t a new investment. It’s leveraging the business you’ve already built.
Read...