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The Hidden Cost of Free Favors: Why Agents Must Stop Working for Nothing

The Hidden Cost of Free Favors What Agents Must Sstop Working for Nothing

Property agents are often seen as negotiators, marketers, or matchmakers — but in reality, they do far more than what the commission covers. From chasing paperwork to managing renovations, Malaysian agents perform countless tasks for free, hoping that effort leads to a closing.
But what happens when it doesn’t?

1. The Hidden Cost of “Free Help”

Every time an agent agrees to “just help check something,” it sounds harmless — until you multiply it by 50 clients.

Agents routinely:

Each of these takes time, coordination, and emotional energy. Yet, unless the transaction reaches the finish line, there’s no compensation at all.

2. The Commission Illusion

Agents justify these extra efforts by saying:
“Once this case closes, it will all be worth it.”

But in truth, many cases never close.

The agent’s hours vanish — unrewarded.
And when clients learn that agents will “help anyway,” the line between service and sacrifice starts to blur.

3. Why This Culture Exists

The Malaysian property market rewards results, not process. No one pays for effort — only outcomes.

Over time, this has created a culture where:

Its goodwill turned into a trap — a race to the bottom where everyone works harder for less.

4. When “Helping” Becomes an Unpaid Job

Take these common examples:

In all three cases, the agent acts as project manager, property manager, and financial consultant — roles that in other countries are separately billable services.
Yet in Malaysia, they are wrapped into one phrase:
“Can you help me one more thing ah?”

5. When Agents Try to Say No

When agents start setting boundaries — asking for management fees or service charges — they’re often met with surprise, or even offense.
But professionalism means more than saying yes. It means being clear about what’s included, what’s not, and what deserves compensation.

A simple guideline:

6. How to Break the Cycle

a) Set expectations upfront.
Clarify what services are included and what are optional add-ons.

b) Use written agreements.
Formalize arrangements for property handover, rent collection, or management.

c) Educate clients.
Explain that “free” services still cost time — and time is part of professional value.

d) Create win-win value.
Instead of rejecting requests, offer management or coordination packages at transparent rates.

7. The Bottom Line

Most property agents don’t mind helping — they mind being undervalued.
When every “free favour” becomes expected, it’s no longer goodwill — it’s exploitation disguised as gratitude.
Professional agents must stop working for invisible rewards. And landlords who appreciate true service should start recognizing its worth — not with promises, but with fair compensation.
Free labour may feel convenient, but it’s the fastest way to kill professionalism in real estate.