The Seller’s Illusion: “My Property Is Good, My Price Is Fair — So It Should Sell Fast”
It’s a common mindset among property owners:
“My unit is well maintained, priced reasonably, and in a good location. It should sell fast.”
That logic sounds right — and it’s not wrong — but it’s also not entirely correct. Selling a property isn’t just about the quality of your unit or how “fair” your price feels. It’s about market competition, buyer volume, and agent execution.
The Reality Check: You’re Competing for the Same Buyers
Let’s say you own a unit in a condominium where 200 similar units are currently for sale. Out of those, maybe 20 units are as attractive as yours — good layout, good view, well priced.
But the market has only five serious buyers per month. That means, realistically, not every good unit will sell immediately. The question becomes:
“Which of those 20 good units will capture those five buyers first?”
In this kind of environment, execution matters more than expectation.
The Critical Role of the Agent: Capturing Limited Buyer Attention
If your agent cannot reach those five buyers effectively — through marketing exposure, network, or presentation — your property sits idle.
Sometimes the issue isn’t your property; it’s your agent’s reach or storytelling ability.
Maybe your agent didn’t highlight your unit’s true strengths in their listing.
Maybe your photos are poor, or your ad didn’t get enough visibility.
Maybe your agent doesn’t actively cooperate (co-broke) with others who have buyer leads.
Selling a good product still requires good distribution — and in property, that means choosing an agent who can deliver serious buyers faster than others.
Commission: The Invisible Force Behind Agent Motivation
Even when your property is high quality and well priced, motivation drives priority. If you offer a 1% commission while nearby owners offer 3% or 4%, which listing do you think agents will prioritize when buyers call?
Agents are human. They’ll put more effort into listings that reward them fairly for their time and marketing investment. So if you want agents to “fight” for your listing, you must equip them with the right incentive.
Selling Fast Is a Science, Not a Mystery
If you have:
A good property,
A realistic price,
An attractive commission, and
A proactive, networked agent with wide exposure —
then it’s genuinely hard not to sell fast.
Every successful sale is a mix of product quality, market timing, and professional execution. Ignore any one of these ingredients, and even the best property can sit unsold for months.
