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Compensation Logic: Why Residential Property Agencies Globally Abandoned Fixed Pay

compensation logic why residential property agencies globally abandoned fixed pay

Real estate may look different across countries—different laws, commissions, agency sizes, licensing rules—but one feature is almost universal: Residential property agents are paid on full commission, not salary.
Not just in Malaysia. In the U.S., UK, Australia, Singapore, Hong Kong, Canada, South Africa, Taiwan—almost everywhere.
Which leads to the real question:
If nearly every other sales industry (tech, insurance, pharma, finance) still pays salary + commission, why do property agencies around the world refuse to?
Because in real estate, agents want stability, but agency owners want zero payroll risk—and the owner’s logic always wins.

Why Agents Keep Asking for Salary

From the agent’s perspective, salary makes perfect sense:

Agent Motivation Reasoning
Risk Mitigation Sales cycle is unpredictable; why should the agent starve because a loan or lawyer is slow?
Cost Recovery Agents pay for petrol, data plans, clothes, viewings, and training—even before closing their first deal.
Mental Stability A basic income floor lets an agent build real relationships instead of hunting for survival every month.

To the agent, salary is fair compensation for time, effort, and operational cost.
But the agency owner sees it differently.

Why Agency Bosses Reject Salary (Everywhere in the World)

The boss is not trying to be harsh. They are applying two non-negotiable business laws:

1. The Risk Transfer Principle
The moment an agency pays a salary, it absorbs all risk in the sales cycle.

Scenario Cost to Agency
RM3,000 salary x 6 months RM18,000 of unrecoverable payroll
0 deals closed 100% loss, no asset created

A salary forces the agency to fund the agent’s learning curve, mistakes, and downtime. Full commission transfers the cost of failure back to the person creating the outcome.
The boss refuses to carry risk that produces no revenue.

2. The Performance Filtration Principle
Full commission is not just a pay model. It is a free, self-cleaning recruitment filter.

Pay Model Agent Mindset Owner Outcome
Salary “I’m an employee. You must support me.” Owner funds low urgency
Full Commission “I’m an entrepreneur. I eat what I close.” Owner gets a hunter at zero payroll risk

The full-commission model does two things instantly:

It is not punishment. It is a natural selection for salespeople.

The “Temporary Salary” Reality: Not What Agents Think

Yes—many agencies globally still advertise 3–6 month salaries for new recruits.
But this is not generosity. It is a paid screening test.
The owner is thinking: “I will pay you to prove you can survive without me paying you.”

During this period the recruit must hit strict KPIs:

Fail → Salary stops or termination.
Pass → Salary removed → Full commission.
The salary is not a benefit. It is a filter with a countdown clock.

The One Major Exception: Commercial Real Estate

There is a part of the real-estate industry where salary still makes sense: Corporate Real Estate firms that serve institutional clients, REITs, MNC tenants, and logistics portfolios.
These are corporate service roles, not entrepreneurial sales roles. Clients demand:

So, these firms pay salary + bonus + (maybe) a deal incentive. That is not a residential agency. It is employment inside a corporate real estate firm.

The Final Word (From the Agency Owner’s POV)

“The agency is built for entrepreneurs. Entrepreneurs do not need a salary.”
The moment an agency pays a permanent salary, it stops being a sales force and becomes an HR department. Most owners would rather burn through 50 recruits than carry 1 unproductive salaried agent.

Full commission is not cruelty.
It is the purest sales meritocracy ever built:

The market has already decided: Real estate is a career for hunters, not employees.

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